Category: Digital Marketing Success Stories
Author Bio: The Teknoppy Digital Marketing Team specializes in data-driven SEO strategies for B2B technology companies. With over 8 years of experience in IT services marketing, our team has helped 150+ tech companies improve their search visibility and generate qualified leads through comprehensive SEO campaigns.
Exacore IT Solutions, a leading ERP and Oracle Cloud services provider in India, partnered with Teknoppy Digital Marketing to overcome significant online visibility challenges in the competitive tech services market. Through a comprehensive, 6-month SEO campaign combining technical optimization, strategic content creation, and authoritative link building, Exacore achieved remarkable results:
This case study provides an in-depth analysis of the strategies, tactics, and methodologies that drove these exceptional results, offering actionable insights for IT services companies seeking to dominate search results and accelerate business growth.
Exacore IT Solutions operates in one of India’s most competitive digital sectors, providing enterprise resource planning (ERP) solutions, Oracle Cloud services, and comprehensive digital transformation consulting. Despite maintaining exceptional service quality, 24/7 client
support, and innovative solution delivery, the company struggled to reach decision-makers actively searching for IT solutions online.
Exacore’s website rarely appeared on the first three pages of search results for critical business keywords. Analysis revealed that their domain authority was significantly lower than established competitors, and their content lacked the depth and optimization needed to compete for valuable search positions.
Monthly organic sessions averaged just 2,400 visits, with poor engagement metrics indicating misalignment between site content and visitor intent. The majority of traffic came from branded searches rather than discovery queries from potential new clients.
For essential terms like “ERP solutions India,” “Oracle Cloud implementation,” and “digital transformation services,” Exacore ranked beyond position 50, effectively invisible to potential clients. Long-tail keywords with strong commercial intent were completely untapped opportunities.
Outside their existing client network, Exacore had minimal brand awareness. Potential clients researching IT solutions encountered competitors repeatedly while Exacore remained absent from the consideration set.
Technical SEO audits revealed significant issues including slow page load times (average 6.2 seconds), poor mobile experience, missing structured data, and weak internal linking architecture that prevented search engines from properly understanding and valuing site content.
These challenges directly affected Exacore’s bottom line. With lead generation stagnant and customer acquisition costs rising due to heavy reliance on paid advertising, the company needed a sustainable solution to establish market presence and drive consistent, qualified traffic.
Teknoppy began with comprehensive discovery to understand Exacore’s business objectives, target audience, competitive landscape, and existing digital assets. This research phase included:
Stakeholder Interviews: Understanding business goals, ideal customer profiles, sales cycles, and differentiating factors from leadership and sales teams.
Technical SEO Audit: Identifying site architecture issues, page speed problems, mobile responsiveness gaps, indexation barriers, and other technical obstacles preventing optimal search performance.
Content Inventory Analysis: Evaluating existing content quality, keyword optimization, topical coverage, and gaps in addressing customer journey stages.
Competitor Benchmarking: Analyzing the top 10 competitors’ SEO strategies, content approaches, backlink profiles, and keyword targeting to identify opportunities and threats.
Market Opportunity Research: Discovering untapped keyword opportunities, emerging search trends in the ERP and Oracle Cloud spaces, and high-intent queries with favorable difficulty-to-value ratios.
Rather than vanity metrics, we established KPIs directly tied to business outcomes:
Based on research findings, Teknoppy developed a three-pillar strategy addressing technical foundation, content authority, and competitive positioning simultaneously.
In the B2B technology sector, website visitors are often technical decision-makers who expect fast, flawless digital experiences. Technical SEO issues don’t just hurt rankings—they undermine credibility with the exact audience you’re trying to reach.
The Challenge: Exacore’s homepage took an average of 6.2 seconds to load, with service pages averaging 4.8 seconds. Google’s research shows that as page load time increases from 1 to 5 seconds, the probability of bounce increases by 90%.
Image Compression and Next-Gen Formats: Converted all images to WebP format, reducing file sizes by 65% while maintaining visual quality. Implemented lazy loading for below-the-fold images, prioritizing critical content rendering.
Code Optimization: Minified CSS, JavaScript, and HTML files, removing unnecessary characters and comments. Eliminated render-blocking resources by deferring non-critical JavaScript and inlining critical CSS.
Server-Side Enhancements: Implemented browser caching with optimal expiration times, enabled GZIP compression, and configured a content delivery network (CDN) to serve assets from geographically distributed servers.
Database Optimization: Cleaned and optimized database tables, implemented query caching, and removed unnecessary plugins that added processing overhead.
Results: Average page load time reduced to 2.1 seconds—a 65% improvement that dramatically enhanced user experience and search rankings.
The Challenge: Over 42% of Exacore’s target audience researched IT solutions on mobile devices, yet the website provided a poor mobile experience with difficult navigation, slow loading, and improperly sized touch elements.
Responsive Design Refinements: Restructured layouts to adapt seamlessly across device sizes, ensuring content remained readable and accessible without horizontal scrolling or pinch-zooming.
Mobile Navigation Enhancement: Simplified menu structures, enlarged touch targets to meet accessibility guidelines (minimum 48×48 pixels), and implemented sticky navigation for easy access to critical pages.
Mobile Performance Optimization: Prioritized mobile-specific optimizations including reduced image sizes for smaller screens, simplified animations, and streamlined code execution.
Testing Across Devices: Conducted comprehensive testing on iOS and Android devices with various screen sizes and browser combinations to ensure consistent experiences.
Results: Mobile usability scores improved from 62 to 94, with mobile bounce rates decreasing by 38% and mobile conversion rates increasing by 52%.
The Challenge: Without structured data, search engines struggled to understand Exacore’s content, missing opportunities for enhanced search result displays like rich snippets, knowledge panels, and featured positions.
Organization Schema: Implemented comprehensive schema markup defining Exacore as an organization, including logo, contact information, social profiles, and founding date to establish entity recognition.
Service Schema: Added detailed service markup for each offering (ERP solutions, Oracle Cloud services, consulting) with descriptions, pricing models, and service areas to appear in relevant service searches.
Local Business Schema: Included geographic information, operating hours, and service areas to strengthen local SEO signals for location-based queries.
FAQ Schema: Marked up frequently asked questions on service pages to capture featured snippet opportunities and answer boxes in search results.
Review Schema: Implemented aggregate rating markup to display star ratings in search results, building immediate trust and improving click-through rates.
Results: Achieved 8 featured snippet positions within 4 months, with click-through rates improving by 43% for pages with rich result displays.
Meta Optimization: Rewrote all meta titles and descriptions to include primary keywords, compelling value propositions, and clear calls-to-action within character limits (60 characters for titles, 160 for descriptions).
Header Tag Hierarchy: Restructured content with proper H1-H6 hierarchy, ensuring single H1 tags per page that matched search intent while using subheadings to organize content logically.
Internal Linking Strategy: Created strategic internal links between related content, distributing page authority throughout the site while helping users and search engines discover comprehensive information on related topics.
URL Structure Optimization: Simplified URLs to be descriptive, keyword-rich, and hierarchical, making them both user-friendly and search engine-friendly.
Image SEO: Added descriptive alt text to all images for accessibility and SEO, used keyword-rich file names, and implemented image sitemaps for better indexation.
Results: On-page SEO scores improved from average 58/100 to 92/100, with noticeable ranking improvements for optimized pages within 3-4 weeks.
In the IT services industry, purchasing decisions involve significant investment and risk. Potential clients conduct extensive research before engaging vendors, making content quality a critical factor in building trust and demonstrating expertise.
The Challenge: Exacore’s original service pages contained 300-400 words of generic content that failed to differentiate their offerings or address specific client concerns and questions.
Comprehensive Content Development: Expanded each service page to 1,500-2,500 words of in-depth content addressing:
Search Intent Alignment: Structured content to match different search intent types:
Visual Enhancement: Added custom diagrams, process flowcharts, comparison tables, and infographics to improve comprehension and engagement.
Trust Signals: Incorporated client testimonials, industry certifications, partnership badges, and case study links to build credibility.
Results: Service pages moved from positions 45+ to top 10 rankings for primary keywords, with average session duration increasing by 156% and contact form submissions growing by 89%.
The Challenge: Exacore had no content addressing the research and education phase of the buyer journey, missing opportunities to build relationships with potential clients early in their decision-making process.
Ultimate Guides: Created comprehensive guides (3,000-5,000 words) on topics like:
Industry-Specific Resources: Developed targeted content for key verticals:
Technical Whitepapers: Produced authoritative documents demonstrating deep expertise:
Content Format Variety: Created content in multiple formats to appeal to different learning preferences:
Content Distribution: Promoted content through:
Results: Educational content generated 3,200+ backlinks naturally, drove 42% of all organic traffic, and contributed to 67% of all qualified lead submissions.
The Challenge: Irregular, sporadic blogging with inconsistent quality failed to build audience engagement or search authority.
Publishing Schedule: Established a consistent twice-weekly publishing rhythm, training search engines to expect fresh content regularly and giving audiences reason to return.
Topic Clusters: Organized content into thematic clusters around core topics:
Keyword-Optimized Content: Each blog post targeted 2-3 related keywords with optimization including:
Expert Perspectives: Featured insights from Exacore’s technical team, implementation specialists, and client success managers, adding authentic expertise and unique perspectives unavailable from competitors.
Newsjacking: Created timely content responding to industry news, Oracle product announcements, and technology trends to capture topical search traffic.
Results: Blog content attracted 850+ monthly organic visitors, generated 180+ quality backlinks, and established Exacore as a thought leader with improved brand recognition in the industry.
The Challenge: Missing opportunities from conversational queries and voice searches, which represent a growing percentage of search traffic, particularly on mobile devices.
Comprehensive FAQ Development: Created extensive FAQ sections addressing:
Natural Language Optimization: Wrote answers using conversational language matching how people actually speak, not just type, to capture voice search queries.
FAQ Schema Implementation: Added structured data to help search engines understand question-answer relationships and qualify for featured snippets.
Question-Based Headers: Used actual questions as H2 and H3 headers (e.g., “What industries benefit most from ERP solutions?”) to match question-based searches.
Concise, Complete Answers: Provided direct, comprehensive answers in 50-150 words that could be extracted for voice search responses while offering “learn more” links for depth.
Results: Captured 14 position-zero featured snippets for question-based queries, with voice search traffic increasing by 127% over the campaign period.
In competitive industries like IT services, backlink profiles serve as credibility signals. Quality backlinks from reputable sources tell search engines that authoritative websites vouch for your expertise, directly influencing domain authority and ranking potential.
Initial Assessment: Exacore’s backlink profile was thin, with only 180 referring domains, domain authority of 28, and few high-authority links. Competitors averaged 800+ referring domains with domain authorities of 45-65.
Strategy: Establish presence in authoritative, relevant business directories, technology vendor marketplaces, and Oracle partner networks.
Quality Criteria: Only pursued directories with:
Results: Secured 38 quality directory links with an average domain authority of 52, establishing a solid foundational backlink profile.
Strategy: Position Exacore executives as industry experts through contributed articles, expert interviews, and commentary in respected publications.
Target Publication Identification: Researched and compiled a list of 60+ relevant publications including:
Outreach and Relationship Building: Developed personalized pitches for editors showcasing:
Content Creation: Produced high-quality contributed articles (1,000-1,500 words) featuring:
Follow-up and Relationship Maintenance: Maintained ongoing relationships with editors, responding promptly to requests for commentary, quotes, or article contributions.
Results: Secured 22 guest contributions and 15 expert mentions in publications with average domain authority of 58, driving 420+ referral visits and significant authority transfer.
Strategy: Create and promote newsworthy content that naturally attracts media coverage and backlinks from news outlets.
Original Research and Surveys: Conducted proprietary research including:
Press Release Distribution: Distributed newsworthy announcements through:
Media Database Development: Built and maintained relationships with 85+ journalists covering technology, business, and digital transformation topics in India.
Results: Earned 18 media mentions in publications including Business Standard, Economic Times, and technology news sites, generating 12 high-authority backlinks and significant brand exposure.
Strategy: Leverage existing business relationships and create new partnerships for mutual link-building benefits.
Partnership Inventory: Identified existing relationships with:
Co-Marketing Initiatives: Developed collaborative content including:
Partner Directory Listings: Ensured inclusion in partner showcases:
Client Success Story Collaboration: Worked with satisfied clients to develop case studies published on both websites with reciprocal links.
Results: Acquired 28 strategic partnership links from high-authority domains (average DA 61), while strengthening business relationships and generating additional business opportunities.
Strategy: Identify broken links on authoritative websites and offer Exacore content as relevant replacement.
Competitor Backlink Analysis: Used SEO tools to identify where competitors had lost backlinks or where linking pages had been removed or changed.
Broken Link Prospecting: Found high-authority pages with broken outbound links to IT services, ERP resources, or Oracle Cloud content.
Outreach with Value: Contacted webmasters offering Exacore’s comprehensive resources as superior replacements for broken links, emphasizing:
Resource Page Targeting: Identified resource pages listing IT service providers, ERP guides, or digital transformation resources and pitched Exacore for inclusion.
Results: Recovered or gained 16 links from high-authority websites (average DA 55) that had previously linked to competitors or outdated resources.
Critical Consideration: Maintained natural link acquisition patterns to avoid algorithmic penalties, gradually increasing link velocity as domain authority grew.
Monitoring and Quality Control: Continuously monitored backlink profile for:
Results: Domain authority increased from 28 to 53 over 6 months, with a clean, high-quality backlink profile of 680 referring domains showing natural, diverse link characteristics.
Despite offering nationwide services, Exacore optimized for location-based searches to capture regional demand:
Google Business Profile Optimization: Created and optimized profiles for each office location with complete information, regular posts, and review management.
Location-Specific Content: Developed city and state-specific landing pages addressing local market characteristics, regional business challenges, and local success stories.
Local Citations: Built consistent NAP (Name, Address, Phone) citations across 50+ local directories and regional business platforms.
Results: Achieved top 3 local pack rankings for “ERP solutions [city]” searches in 8 major metros, expanding geographic reach and generating 320+ location-specific leads.
SEO success isn’t just about traffic—it’s about converting visitors into customers:
Landing Page Optimization: Tested and refined landing pages with:
Lead Magnet Development: Created valuable downloadable resources (assessment tools, checklists, calculators) to capture contact information from early-stage visitors.
Retargeting Strategy: Implemented cookie-based tracking to retarget organic visitors who didn’t convert on first visit.
Results: Organic traffic conversion rates improved from 1.8% to 3.1%, dramatically increasing the ROI of SEO efforts.
Ongoing Surveillance: Continuously monitored competitor SEO activities including:
Rapid Response: Quickly adapted strategies to defend positions and exploit competitor weaknesses, maintaining competitive advantage in a dynamic environment.
High-Value Keywords Performance:
| Keyword | Month 0 Position | Month 6 Position | Monthly Volume |
|
ERP solutions India |
Not ranking |
Position 3 |
2,400 |
|
Oracle Cloud services |
Position 47 |
Position 5 |
1,900 |
|
Digital transformation partners |
Position 52 |
Position 8 |
1,300 |
|
ERP implementation services |
Not ranking |
Position 4 |
1,600 |
|
Oracle Cloud migration |
Position 38 |
Position 6 |
880 |
Long-Term Value: Unlike paid advertising that stops generating results when spending ceases, SEO investments continue delivering value:
Start with Technical SEO: No amount of great content or links will overcome fundamental technical problems. Build a solid foundation first.
Invest in Comprehensive Content: In B2B technology, thin content doesn’t build trust. Create authoritative resources that demonstrate genuine expertise.
Focus on Search Intent: Understanding why people search is more important than search volume. Target queries where you can provide the most valuable answers.
Build Relationships, Not Just Links: The best backlinks come from genuine relationships with industry peers, publications, and partners.
Be Patient and Consistent: SEO is a marathon, not a sprint. Consistent execution over 6-12 months generates compounding returns.
Measure What Matters: Track business outcomes (leads, revenue, CAC) rather than just vanity metrics (traffic, rankings).
SEO isn’t a one-time project but an ongoing process of improvement, adaptation, and expansion. Exacore and Teknoppy continue collaborating on:
Content Expansion: Adding 4-6 comprehensive articles monthly, targeting new keyword opportunities and updating existing content with fresh insights.
Link Building Maintenance: Ongoing outreach for guest contributions, partnership opportunities, and digital PR to continuously strengthen domain authority.
Technical Monitoring: Monthly technical audits identifying and resolving new issues, implementing new structured data opportunities, and maintaining optimal site performance.
Competitor Analysis: Quarterly competitive reviews identifying new threats and opportunities, ensuring Exacore maintains its competitive advantage.
Conversion Optimization: Continuous A/B testing of landing pages, forms, and calls-to-action to maximize lead generation from organic traffic.
With a strong SEO foundation established, Exacore is now pursuing:
International SEO: Targeting English-language markets beyond India (Southeast Asia, Middle East) with location-specific content and technical optimization.
Video Content Strategy: Creating video content for YouTube SEO, capturing the growing preference for video-based learning and research.
Podcast Launch: Starting an industry podcast featuring client success stories and expert interviews to reach audiences through audio content and generate backlinks.
Advanced Schema Implementation: Expanding structured data to include HowTo schemas, Course schemas, and Software Application schemas for enhanced search visibility.
Initial improvements typically appear within 6-8 weeks, with significant traffic growth visible by month 3-4. However, achieving top rankings for competitive keywords often requires 4-6 months of consistent optimization. The timeline varies based on domain authority, competition level, and execution quality.
Absolutely. While Exacore is an established company, the strategies employed—technical optimization, comprehensive content, and strategic link building—work for companies of any size. Smaller companies may actually have advantages in agility and niche targeting that enable them to compete effectively.
Costs vary based on scope, market competitiveness, and service provider. Exacore’s 6-month campaign investment of approximately $8,640 USD included strategy,
implementation, content creation, and ongoing optimization. Smaller companies might invest
$3,000-5,000 monthly, while larger enterprises may invest $10,000-25,000 monthly.
Both are essential and work synergistically. Content without links struggles to rank in competitive markets. Links without quality content fail to convert traffic into business results. The most successful campaigns balance both elements strategically.
Track revenue directly attributed to organic traffic using analytics, CRM integration, and call tracking. Calculate customer acquisition costs, lead volume, conversion rates, and lifetime customer value from organic channel. Compare investment to attributed revenue for clear ROI calculation.
Core principles—technical excellence, comprehensive content, authoritative links—apply universally. However, tactical execution should be customized for industry-specific search behaviors, competitive dynamics, keyword characteristics, and buyer journey patterns.
Existing content should be reviewed and updated every 6-12 months to maintain relevance and accuracy. High-performing content may need more frequent updates (quarterly) to maintain rankings. New content should be published consistently—weekly or bi-weekly for most B2B technology companies.
Primary tools included: SEMrush (keyword research and competitor analysis), Ahrefs (backlink analysis), Google Search Console (performance monitoring), Google Analytics (traffic analysis), Screaming Frog (technical audits), PageSpeed Insights (performance testing), and various schema generators and SEO browser extensions.
The transformation of Exacore IT Solutions from relative invisibility to search dominance demonstrates what’s possible when comprehensive SEO strategy meets consistent execution. The 185% traffic increase, 220% lead generation growth, and 340% ROI aren’t anomalies—they’re the natural results of building a solid technical foundation, creating genuinely valuable content
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